Living, Working, Leading,
On Purpose
This is where coaching meets social change.
I’m Helen Dudzinska
Founder of On Purpose
Leadership Coach & Social Impact Consultant
At On Purpose, I support mission-driven women to lead in ways that are true to themselves and partner with forward-thinking organisations to create change that transforms people, culture, and society.
Whether I’m working one-to-one or with leadership teams, my focus is the same:
Real leadership requires self-awareness, structural awareness and the courage to challenge both.
This isn’t about fixing people, it’s about shifting the systems we lead in and the ways we lead ourselves.
That’s what it means to live and lead On Purpose
Not on autopilot but with conscience, integrity and heart.
The change we want to see in the world starts with understanding ourselves
On Purpose means:
1, Inner Unlearning: Uncovering and releasing what you’ve absorbed from both society and your own life experiences.
From society → the big forces: patriarchy, capitalism, internalised misogyny, productivity culture. The “rules” you never agreed to but have been living by.
From your individual story → family dynamics, childhood roles, relationships, workplace cultures that shaped how you see yourself and what you think you have to do to belong.
Together, they create subconscious patterns — overworking, people-pleasing or doubting your own voice.
Inner Unlearning is about bringing those patterns into the light, deciding what’s really yours and letting go of what isn’t.
2, Outer Questioning: Even when you’ve done the inner work, the societal systems don’t disappear.
Outer Questioning is about recognising the unspoken rules, cultural norms and systemic barriers you still have to navigate every day and having the tools to name them, challenge them and create systemic change.
So we Live, Work and Lead On Purpose! Not on autopilot, with conscience, with integrity, with heart.
Services
1:1 Coaching
For women who ready to lead by being unapologetically themselves.
Lead Out Loud is 1:1 leadership coaching for women who want to challenge the status quo, lead with integrity and create meaningful change without burning out in the process.
This is where leadership coaching meets systems change!
Corporate
Bespoke programmes to support organisations prioritise social value alongside profit.
Flexible services include workshops, coaching and strategic support tailored to align with the challenges and goals of your organisation.
When you live, work and lead On Purpose, you create a ripple effect that transforms not just your life, but the world around you.
‘‘Helen's coaching style enables you to feel a deep sense of empowerment. She provides a safe space for you to be yourself and is able to help you quickly identify what's holding you back, always using appropriate techniques which help you overcome these barriers. Working with Helen has elicited so many lightbulb moments but best of all has meant that i've developed a deep sense of trust in myself, allowing me to trust my intuition and change my life’’
Nicola - HR Director
"Helen's approach to coaching is through joy and empathy. I understand myself like never before and uncovered barriers that have changed every aspect of my life. I've let go of feeling like an imposter and embraced my creativity again. I have initially been very sceptical about coaching but after meeting Helen I decided to give it a try and am so glad I did. I'd do it all over again"
Jessica - Third Sector Leader
Ready to Live, Work, Lead
On Purpose?
Book your completely free, no obligation connection call now.
