Working and Leading On Purpose:
Corporate services and support
Doing good is good for business
Organisations should always be aware of data. And the data doesn’t lie:
Companies investing in social purpose have a 6% higher market value and generate 20% more revenue than companies that don’t invest in social purpose, according (Project ROI )
79% of consumers are more loyal to purpose-driven brands, especially those that align with their personal values. (Nielsen, 2021)
In today’s world, modern businesses know they thrive when they focus on more than just profit, but on creating a positive, lasting impact too.
Companies that integrate social responsiveness into their core values and everyday practices discover that it not only strengthens their brand but builds deeper, more meaningful connections with customers and across every stakeholder group.
When businesses prioritise purpose (social impact) alongside profit, they stand out as authentic, responsible leaders in their industries.
But with every business being different, where do you start?
Social impact can take many forms, from how a company invests in human centred leadership, employee well-being and fostering a strong, inclusive culture, to how it engages with communities and adopts sustainable practices.
There’s been a major shift in how we define success. Growth now includes the benefits to the people and environments you touch. Today’s companies are realising that social responsiveness doesn’t have to mean grand, expensive initiatives but making meaningful, sustainable changes that add up over time and create real, long-term results.
The best leaders know that doing good is good for business. And I’m here to help you lead the way with purpose, impact, and success.
55% of employees say they would work for a company with a strong focus on social responsiveness, even if the pay is lower, because they value companies with strong social values. (Gallup, 2022)
70% of millennials and 65% of Gen Z are more likely to work for companies with a strong commitment to sustainability and CSR. (McKinsey & Company, 2021)
How my On Purpose approach helps:
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Third-Party Expertise You Can Trust
As an external expert, I facilitate conversations that may be difficult to have within your organisation.
Sometimes, having an unbiased third party allows for clarity, fresh perspectives, and constructive dialogue that can shift the course of your strategy and culture.
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Increased Accountability & Accelerating Results
Expert guidance is essential for driving meaningful change. With tailored consulting or coaching, your leaders and teams will not only gain insight but also have the accountability and tools to implement it effectively.
Together, we’ll work to accelerate your growth while ensuring that social impact is at the heart of what you do.
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Demonstrating Real Social Impact
It's no longer enough to tick boxes and say you're socially responsible. With my coaching, you’ll learn how to authentically embed social impact into your operations, ensuring it’s part of your organisation's DNA.
This is key for demonstrating to boards and stakeholders that your commitment to social change is genuine and integral to your business success.
How We Can Work Together
Plug and Play Services
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A 1-hour session to dive into the essentials of social responsiveness within both workplace culture and the wider community. Perfect for busy teams who want quick, actionable takeaways. Potential topics include:
The power of active imagination for social change
3 ways to embed social responsiveness into your culture
Harnessing Flow to increase well-being and productivity
Working with the subconscious to unlock potential
Managing stress for success through nervous system regulation and state change
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Inspiring, interactive talks on the power of social responsiveness and how to be the change you want to see in the world. Topics include:
Social Responsiveness Essentials: Creating an impact
The power of active imagination for social change
Working with the subconscious to unlock potential
Human Centred Leadership: Be the change you want to see in the world
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Custom-designed workshops that challenge your leadership team to effectively think beyond the status quo and lead with impact. Potential titles include:
Leading on Purpose: Human Centred Leadership Essentials
Redefining Success: Introduction to social responsiveness
Harnessing the power of Flow for wellbeing and productivity
Customisable and Scalable
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No matter the size of your organisation, I’ll work with you to craft and deliver a high level, clear strategy for integrating social impact into your core operations. Together, we’ll ensure that your impact is intentional, measurable, and aligns with your overall business purpose.
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Tailored coaching for teams and leaders who want to lead with clarity and vision whilst embedding social responsiveness into the culture. We’ll build trust, alignment, and strategic direction across decision makers, all while ensuring your work culture is rooted in purpose.
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Tailored to meet the exact needs of your leadership team. Participants are guided through a transformative journey, harnessing the power of active imagination and intuition paired with bold strategy to create a human centred leadership approach.
A flexible coaching programme designed to reconnect to increase self-awareness, create unwavering self-trust and build inner confidence to lead with limitless vision and drive this vision with integrity and bold strategies.
Strengthen leadership capabilities, drive innovation, self-assured decision making, psychological safety, improve well-being, increased social impact
Topics can include to are not limited to Overcoming deep rooted mindset blocks, working with your nervous system to manage well-being and navigate uncertainty, accessing your flow state to increase happiness and productivity, setting clear goals and future vision whilst taking aligned action.
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Designed specifically for new and emerging leaders to nurture talent and support their early leadership development so they can excel from the start.
Flexible coaching programme which develops participants authentic leadership strategy, builds self awareness and nurtures emotional intelligence so you lead with confidence and clarity.
Develop strong foundations for confident leaders, boost staff retention, support staff development and well-being
Topics include but are not limited to, foundations of authentic leadership, building leadership confidence and decision making, overcoming mindset blocks, setting clear goals and taking aligned action, authenticity, vulnerability and boundary setting, working with your nervous system for increased well-being
Channel 4’s latest research Gen Z: Trends, Truth and Trust shows Gen Z does not view the workplace as just a physical location - it’s about flexibility, inclusivity and a sense of purpose. Gen Z thrive in environments where their perspectives are valued and where they have the autonomy to make an impact.
71% of consumers are more likely to trust a brand that is seen as taking steps toward environmental and social responsibility. (Edelman Trust Barometer, 2023
About Me:
My approach is grounded in expertise and experience in driving social change at different levels of society: By working with me your team will benefit from:
Experience: I have over 20 years experience of driving meaningful social impact. This includes working in frontline homelessness services, commissioning public services, leading teams of over 100 for large national charities, leading systemic change and innovation projects and coaching charity leaders and CEOs.
Expert-lead coaching: My coaching is accredited to the highest level in the industry. I hold accreditations in both Transformational Coaching and am a Master Intuitive Psychology. My advanced diploma with the Institute of Intuitive Psychology is one of only 11 programs accredited to this level in the world. I use an evidence based, psychology backed framework, drawing on a suite of 34 techniques to coach at both the conscious and subconscious level, working with the past present and future to create transformational results which last way beyond our time working together.
Bespoke sessions tailored to your needs: Each service is customised to align with the challenges and goals of your organisation.
How it works:
My process is simple and designed to be flexible, ensuring a seamless fit within your company’s existing schedule and needs:
1. Consultation: We will meet on zoom or in person so I can begin to understand your company’s goals and specific challenges to tailor my approach.
2. Customised Programme Development: I create a bespoke proposal based on your unique requirements that address your specific needs. This will include a specific timeline and budget requirements.
3. Delivery: My sessions are delivered on-site or virtually, making it easy for your team to engage without disruption.
4. Ongoing Support: I offer continued support and follow-up coaching to ensure lasting impact.
Get in Touch
Whether you're an established corporation or a growing startup, I’m here to help you integrate lead, work and live on purpose.
Let’s create lasting impact together!
Email: helen@helendudzinska.com
or book a connection call