I’m passionate about social change, whether that’s helping ambitious women break free from limiting conditioning or supporting organisations integrate social responsiveness into their core values and everyday practices. My approach is grounded in expertise and experience of driving social change at different levels of society.

I have worked in social change for over 20 years, from outreach work with rough sleepers to senior leadership in national charities and coaching third sector leaders and CEOs and I’ve seen firsthand that the change we want to see in the world starts with understanding ourselves.

You don’t need to change who you are—you need to own who you are.

For years, I tried to be someone I wasn’t. I hid parts of myself I thought were “too much” or “not good enough” because I was taught they should be hidden.

As a result I ended up completely disconnected from myself, burnt out, unfulfilled, and questioning whether this is all there is. I struggled with the pressure to “have it all together”—the cycles of self-doubt, the exhaustion of trying to juggle work, family, and life. On the outside I seemed successful but on the inside I was struggling and had no idea who I was or what I actually needed.

In 2018, after returning to work following the birth of my second child, everything hit a breaking point. I was overwhelmed, exhausted, and felt like I wasn’t doing anything well. I started investing in coaching, and that’s when everything changed. I realised that the beliefs and stories I’d internalised about who I was and what I was supposed to be were keeping me stuck in unhealthy cycles.

The most profound lesson I’ve learned is that true freedom lies in embracing all of yourself, including the parts you’ve learned to push away and hide. It wasn’t easy, but once I accepted myself fully, something shifted. An inner confidence, peace, and trust in myself emerged.

When I started making decisions from this place of inner alignment, everything changed. Opportunities I’d never seen before appeared. I could set boundaries with ease, speak up for myself without guilt, and make decisions from a place of calm and clarity. It felt like magic 💫

You deserve to feel joy, confidence, and trust in yourself. You deserve to make bold decisions and live a life that’s aligned with your deepest values. When you drop below the noise of societal and childhood conditioning, you tap into a reservoir of untapped potential.

This work goes beyond the individual. We also need to recognise how societal systems patriarchy, capitalism, ableism, white supremacy shape the stories we tell about ourselves. These systems set narrow standards for who we are supposed to be, what we’re worth, and what determines our success. We internalise these messages, often unconsciously, and they shape our behavior.

When we look only at the individual, we miss the larger picture. The real work comes from understanding that the problem isn’t just us, it’s systemic. True freedom comes from stepping outside these constraints, reconnecting with who we really are, and making choices that are aligned with who we really are.

This isn’t just coaching—it’s a radical act of social change.